Thursday, 30 January 2014


The young professional city worker was not a new concept in the 1980s when they adopted the name "yuppies". This gives the impression that the 80's had become the era for highly paid workaholics. By researching 1980's yuppies I discovered that the so call "yuppies" were actually a very small proportion of American society. I found an article entitled 'Yuppie culture' which give to vastly different figures regarding the amount of 'yuppies' populating america in the 1980s. The figures ranged from 1.2 million to 4.2 million. This staggering range appears to be based on how one classifies a "yuppie" one article describes them as individuals who ' made $40,000 or more a year in the 1980s, and were a baby boomer (born between 1946 and 1964), chances are you were a yuppie,'. This article suggest those who were yuppies 'might not have admitted it' suggesting that the term yuppie is perhaps a word adopted by the next generation looking back with nostalgia. The article says how  'Yuppies melded what they deemed the best of both worlds -- the materialism of the preppies absent the snobbery and the self-absorbed perfectionism of the hippie without the anti-establishment mindset'. 
This term "yuppie' does therefore mean different things to different individuals and can depend of what one views as wealth to what era they are viewing the 'yuppie' from. For instances a persons description of a yuppie is very different in today's society then it was in the 1980's, this can be seen when a person may look back at their 1980's lifestyle; with hindsight one may now consider themselves a 'yuppie' but perhaps would not have thought this when living through the era.

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